About Us

The £2tn+ year western car market is broken: 85% of drivers dread buying a car and EVs only make the friction worse. We’re fixing that at EVSerious by making going electric effortless, saving buyers weeks of wasted time, and using personalisation and real-world data to replace uncertainty with confidence.

For over a decade we’ve worked at the intersection of transport, deeptech and sustainability, pioneering multi-modal detection and transport-specific AI. Now we’re applying that expertise to accelerate the EV revolution by empowering drivers; while generating the demand-side data the industry desperately needs to build a better EV ecosystem.

We’ve already validated our approach: secured funded pilots with the UK Department for Transport, Innovate UK programmes, and over a million miles of real-world driving data to build our EV tools and IP stack. Along the way we built and validated our commercial vision for EVSerious by directly engaging with CEOs of car dealers and leasing companies, local and national transit bodies, car OEMs, CPOs, charge point manufacturers, home installers, energy companies and of course the general public.

Why now?

Decarbonising transport is mission-critical. Every tonne of CO₂e avoided today compounds towards 2040 and 2050 Net Zero. Yet adoption lags because of perception gaps, myths and misinformation. The arrival of affordable bi-directional (V2G) EVs only amplifies the opportunity: this is not just a car shift, it’s a new energy market.

Our Team

We are mission-led, battle-hardened, and deeply experienced in mobility, AI, cleantech and consumer tech:

• Zac – CEO (BEng, MBA Finance, MA RCA). Co-founder of CarbonDiem and TravelAi. Former merchant banker with a track record investing in auto, TMT and deeptech, now building data-led solutions to decarbonise transport.
• Chris – CTO. Serial entrepreneur with 3x successful eCommerce exits, expert in scaling consumer platforms and commercialising digital products. Brings proven execution and an eye for finding high-growth niches.
• Therese – COO (BA). 18+ years’ leadership in consumer tech, edtech and streaming. Former senior programme lead at Microsoft and Discovery Communications, managing £5m+ complex tech rollouts.
• Telmo – Chief Mobile Officer (MEng). Specialist in mobile engineering and UX, leading Android/iOS development of EVCurious. Also a self-defence instructor.
• Samuli – Chief Data & AI (MEng, PhD). Deeptech pioneer, co-author of mobility AI IP, and architect of core SDKs used internationally. Father and avid rock climber.

Our Impact

EVs are essential to cutting transport emissions, but a 1:1 ICE swap won’t make roads safer or cities less congested. That’s why we champion EV sharing, public transit, walking and cycling. We see mobility as the key lever to unlock cleaner air, greater equity, and resilient economies.

Transport is undergoing its greatest transformation in a century, as electrification and digitalisation converge. We’re building EVSerious to ensure that megaton-scale change happens faster.